Modern Day Women: The Powerhouse That Invests, Engages and Influences

Nielsen

Modern Day Women: The Powerhouse That Invests, Engages and Influences
Findings by Nielsen
March 2018

Excerpt:

What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the continued growth of society? Increasingly, that driving force is women, a rumbling economic powerhouse. In the U.S. alone, women make up just over half of the population, and they’re accountable for over $39 trillion dollars[1]. That puts them in charge of 30% of the world’s wealth, and the number is growing[2].

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