Women In Radio Programming Getting New Boost From Nielsen

1 in 10...

"Around one in 10 radio station programmers across the country are women — a number that the Mentoring and Inspiring Women In Radio Group is hoping to boost through a new partnership program with Nielsen Music...

“The radio industry’s success depends on creative content,” said Denyse Mesnik, the national spokesperson for MIW. “Women consume radio and women are major consumers of goods and services. With so many formats targeted specifically to women, who better to shape the brand and the content of many of these stations than women program directors?"

Read the full article by Melissa Daniels via the Forbes.

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