Country Radio Takes Action To Address Gender Disparity.

"Entercom country format captain and Portland VP/programming Mike Moore adds, “I would hope my fellow programmers out there would base things on the quality of songs and whether or not they feel it would resonate with their audience, regardless of whether it is a male lead singer or a female lead singer.” Working with Entercom stations across the country, Moore is thankful the company is big on local market research. “The people that are programming and doing the job there have that as a resource as they are making local music decisions,” he explains. “We try very hard to judge the song on its own merits.

“Something that wasn’t necessarily a conscious effort, but we are doing it in Portland and Seattle, is that we have holiday shows that we run in both markets – they’ll play Portland one night and Seattle the next – and this year the lineup is pretty female heavy,” Moore says. “We have Maren Morris and Kelsea Ballerini, along with The Brothers Osbourne. If you look at that, it’s a two-thirds female bill. I’m excited… these are two young dynamic artists that the audience has really embraced."

Read the full article via Inside Radio.

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