To advise or train (someone, especially a younger colleague)



A person who publicly supports or recommends a particular person, cause, or policy.

Advocacy Mentoring is a performance-based program where more Senior and Junior staffers are paired together in a partnership focused on supporting their mutual success. Advocates help to:

  • Prepare one another for growth and success

  • Promote one another's contributions and strengths

  • Provide learning and advancement opportunities for one another

As advocates, the partnership is not based just on advising or training. Instead, each person's performance is associated with the overall success of the partnership. 

Advocates are encouraged to do things like but not limited to the following:

  • include their partner in important meetings

  • make meaningful introductions

  • review projects and pitches

  • recommend effective strategies

  • suggest trainings

  • brainstorm ideas

  • provide constructive feedback

  • share past experiences

  • teach new technologies

  • celebrate milestones

Advocacy Mentoring looks different for every company and among each partnership. The goal is to build a program that takes mentoring to a new level of accountability and achievement. The result should be a continuous learning opportunity that works to to strengthen each partner's skills and supports the overall success of the company's commercial output.