Woman asked program decision makers to pledge their power to increasingly add more women to their playlists and played in heavier rotation on mainstream country radio and large-scale streaming platforms by 2020.
You - the programmers and decision-makers of music playlists - have the power to change mainstream country radio’s current culture.
Solo female artists often make up around 8-10% of your overall playlists. Some of the format’s biggest names have spoken out about the discrimination they’ve experienced, as reflected on the airplay charts, and the difficulties they face trying to build a career on a mere fraction of the airplay of their male counterparts.
This conversation is tired and all of us are tired of it. It’s time for less talk and more action.
We invite country radio programmers and music decision-makers to take the MOREx2020 pledge. The goal is simple: to see increasingly more women added to playlists and played in heavier rotation on mainstream country radio and large-scale streaming platforms by 2020.
Please see the FAQ section below for more details.
How to pledge:
Commit to adding more women to your playlist so the percentage of women being heard in all day parts rises significantly by 2020.
Fill out the form below to authorize that your pledge (name and station information only) is publicly added to this webpage.
Celebrate with your listeners about how you are responding to their expressed interests and providing more opportunities for their stories to be heard on your station by expanding the songs, perspectives, and shared experiences offered.
Feel confident that you are actively contributing to efforts that ensure country radio remains culturally relevant and country music’s reputation is better promoted worldwide.
Although we had hoped for a different result, as we suspected in our planning phases, no programmers pledged their support to date despite a “no string attached” proposaL.
MOREx2020 was a priority for WOMAN because we felt it was important to show that the issue isn’t due to a lack of awareness or organized opportunity to make change. As it stands, country radio is both aware and unwilling to commit to increased airplay for women.