53rd Academy of County Music Awards

WOMAN proposed a partnership with the ACMs and TIME'S UP to share important messaging about safe and equitable workplaces and offer an opportunity for artists to wear the official TIME'S UP pin on the red carpet as a show of solidarity. 

WOMAN's Request:

"Probably unsurprisingly, we have received a number of requests about how we can partner with upcoming industry events to address the #MeToo and #TimesUp movements.

As such, we reached out to TIME'S UP about the possibility of providing their official pins for the ACM red carpet and they responded quickly asking for the number needed and date of delivery.  Ideally, we would like to work with you and the ACM staff directly to make these pins available as an option for artists and/or their teams to pick up with any official ACM materials/credentials. 

We believe awards shows provide unique opportunities for artists to share important messages with the broader public. However, we recognize that your program is primarily focused on appreciating the music of the last year and the good contributed by the country music community as a whole. With that recognition, we feel a coordinated approach would be best.

We would like to offer the pins, along with a very brief information sheet as to the purpose of the Times Up campaign, as a joint venture between Times Up and the ACMs. That way, artists can opt in should they choose and be provided with further information on why this work is so important if they do, leaving the broader focus to remain on the mission of the Academy and the awards themselves.

Is that something you can help us facilitate?" 

ACM's Response:

The ACMs extended an opportunity for TIME'S UP to submit talking points that would be shared at a pre-event party for publicists. Representatives for artists attend this party in Nashville prior to the awards show as a streamlined way to pick-up credentials and ensure they are properly prepared for press events.

TIME'S UP submitted the following critical information to be shared with the industry:

  • TIME’S UP is a campaign led by women in the entertainment industry for men and women everywhere to ensure equality and safety in the workplace for everyone.

  • We are committed to changing the culture of sexual harassment and power imbalance across all industries. TIME’S UP welcomes anyone who supports this mission.

  • As musical artists, we use our voices to tell stories and tonight, we are proud to use our unified voice to carry this message of safety and equity. We wear the TIME’S UP pins as a symbol of our commitment to this campaign.

  • This issue is very relevant to the music industry:

    • 2017 was a 6-year low for female artists, only 16.8% of popular artists were women.*

    • The gender ratio of male producers to female music producers is 49 to 1. Only 2 out of 651 producers were women of color.*

    • Of 100 popular songs released in 2017, just 2% were produced by females*

    • Just 22.4% of artists attached to the top 600 songs over the past six years were female.*

  • A donation to the TIME’S UP Legal Defense Fund, will help individuals who face workplace sexual harassment connect with legal representation and public relations assistance. We encourage everyone to make a donation by going to www.gofundme.com/timesup. Any amount helps.

  • For anyone new to this campaign: In only a couple of months, TIME’S UP has…

    • Mobilized a group of very passionate women and men across industries to join forces to end culture a harassment and inequality.

    • Established the TIME’S UP Legal Defense Fund, chaired by Tina Tchen. Over 18,000 people from across the globe have already donated nearly $21 million—it’s been amazing to see this powerful show of solidarity. You can donate too. Go to www.gofundme.com/timesup.

    • Received commitment from leaders in the entertainment industry to join and fund The Commission on Sexual Harassment and Advancing Equality in the Workplace, chaired by Anita Hill.

    • Received commitment from some of the industry’s most prominent leaders to achieve 5050by2020. This is a movement of women, people of color and LGBTQ members of the entertainment industry, advocating for leadership and hiring practices that reflect the reality of our audiences to inspire authentic content creation and safer workplaces by the end of this decade.

    • TIME’S UP/Advertising was launched and consists of more than 150 women executives in leadership positions at advertising agencies across the United States. TIME’S UP/Advertising will aim to drive new policies, practices, decisions, and tangible actions that result in more balanced, diverse, and accountable leadership; address workplace discrimination, harassment, and abuse; and create equitable and safe cultures within the advertising industry.

    • TIME’S UP and PRESS FORWARD launched a joint partnership to combat sexual harassment in the news industry. The partnership supports members of the media who have experienced sexual harassment, assault or related retaliation in the workplace or while trying to advance their careers. The goal of this initiative is to create environments where journalists are empowered to do their best work and cultivate workplaces that are safe, fair and void of demeaning, traumatic and illegal behavior.

*Statistics from Dr. Stacy L. Smith as part of the Annenberg Inclusion Initiative*

Result:

This messaging was shared with industry publicists along with an invitation for their artists to purchase an official TIME'S UP pin in support of the legal defense fund.  Artists were encouraged to wear their pins on the red carpet and stand in solidarity with this important work.

WOMAN Nashville